CMYK Error in Premiere Pro - The FIX!

As a videographer/video person/filmmaker or whatever you chose to go by, you will 100% run into an issue where you have to use graphics or images from a client, friend or priest. Every once in awhile that person happens to be a designer priest... or designer. They work in the realm of CYMK which is a color mode for print. We video peoples work in RGB. You can receive an File Import Error from Adobe Premiere. A tell tale sign that is a color (mode) issue is the Error Message: The Video Bit Depth of this file is unsupported. This can apply to .PNG, .JPG in this instance, .PSD or .AI. Here is how to fix it.

Open the file in Photoshop. Click image > Mode > RGB Color. Then click File> Save

Import the file into Premiere Pro and breath easy. Everything is okay. Throw a shoe at designers for not saving a version in RGB. 

Let me know what you think and if this has helped you out! Took me a minute to learn this one back in the day.

1 simple way to remember where you downloaded a sample file

If you are like me, you download preview or sample music to work off of to provide a rough. You can't commit to the cost of the file until your client is sure. But how do you keep track of where you found the file? CMD - I in Mac. Command I opens the info section of a file that is highlighted and near the bottom there is a section where you can add text information, this is where you can copy the location of the file as a reminder later on. Simply copy the URL of the files web location and paste that into the comments.

Bonus tip, use CMD - L to select the address in your web browser then follow your normal copy/paste shortcuts.

Keep video organic to the platform and other social video tips.

I sat down with a marketing specialist at my workplace to talk about Facebook Videos and why they work. Raquel Acevedo is a photographer by trade and manages the social for Pink Paislee, a company owned by American Crafts. Here is our conversation.

Mikey: Why is video on Facebook important?

Raquel: It seems to be trendy and because FB sees how we post on Pink Paislee. I post a lot of layouts (pics) the more links and videos we post the higher the ratings will be on our page Jessica from WeR told me her clients LOVE video.

M:Why is posting video directly on FB better then linking from Youtube?

R: I am trying to figure it all out. NOW I do know the Youtube thing is severral things A. FB hides them often and B. our clients don't want to click over... The more people who DO like it (the page) see it they will share it and when they share we get LOTS OF stats on our page.

M: So the video needs to be organic on the platform?

R: YES It's all about shares the more people share the more BOMB we get and I need to be THE BOMB.

M: Now for an outsider using FB, would using a video in an ad on FB be worth while to find more followers and get interest?

R: HELL YES. Short. Simple. Yes short inviting videos are FABULOUS for getting more people. YES people want INSTANT. Specially since videos now automatically play on your screen on FB AND I think Instagram and Snapchat and that other video thing have changed EVERYTHING for us.

M: But I have found myself clicking on a link through a video on Facebook.

R: Because you think like a video guy you have to think like a consumer and client.

M: No, the video wasn't video guy related. So where does YouTube play in the new marketing handbook for 2015? 

R: DEPENDS on the clients you are targeting. no I mean, YOU yourself are a video guy so you are more prone to like youtube. 

M: Even on blogs I won’t even click the videos to watch. If I do it has to be amazing and have an awesome thumbnail.

R: It is SO hard to change our way of thinking marketing as artists to US it makes sense but to our clients they want INSTANT gratification. You have 3 seconds to capture people and 7 seconds before they move on the average person spends 3 seconds on an isntagram photo so it has to be AN AMAZING photo.

M: Something interesting Gizmodo does is the featured image is actually a GIF from the video.

R: Oh that sounds fun.

Key takeaways

  • where you want the video to be played by your customers is where you want to upload your video to.   
  • Make sure you know what formats each platform uses and the settings. Example, Facebook prefers videos in 1280x720 and YouTube prefers 1920x1080.  
  • Thumbnails need to be engaging
  • The first 3-5 seconds have to capture your audience.  
  • Think like your customers do.  
  • Customers want it now, don't require clicking to other sites or additional steps

Hope these points help you out on your video journey.  

 

You can see Raquels work on her website at http://www.rememberwhenbyraquel.com/

What camera should I use to start? The best camera is...

The one you can afford and not miss the money. 'But what about specs? Brands? Resolution!?'

And all of that doesn't matter a damn. I have a Sony A7 currently and like all other cameras, if I am not filming, it isn't living up to its purpose. A 4K HD camera isn't worth shit if it isn't filming. Start with what you can comfortably afford and shoot with it. Try to pull every bit of pixel juice goodness out of it. Make something. If you make something with your heart in it and continue to do that, eventually you can worry about gear.

For now, Canon and Sony make great video DSLR's and you can get started for $400* and go up from there.


*$400 is for a last years model or generation, not the current. Normally current gen cameras are a lot more expensive. You are starting, don't dump everything you have into something that might now work out.

Embrace the pain

[video width="400" height="224" mp4="http://www.rocketpencil.com/wp-content/uploads/2015/05/Motivational-Video_PTSD_Project.mp4"][/video] Trying to embed this from Facebook but it isn't working. So I uploaded it on my site and below you have the link from Nevada Medic via his Facebook Group. Posted by PTSD Project on Wednesday, April 8, 2015

The Problem With Top Gear's Ambulance Episode

Oh how I adore Top Gear, (the BBC version.) ever since Season 13 I have bought every episode. Prior to Season I have watched the seasons on YouTube.  The last few seasons have had this nagging but subtle issue that I haven't been able to put my figure on until Season 22 - The Ambulance episode. Top Gear Episode library

Jeremy, Richard and James have always done challenges on every season culminating to humorous adventures that I jealously want to recreate on my own. The show is about 3 blokes who love cars giving each other rough times through practical jokes. The Ambulance episode was no different except it wasn't funny. All of the gaffs, pokes and prods felt scripted and planned out. They weren't hanging out but making a TV show. I miss that hanging out vibe between the three, where I felt like I was the 4th person of the crew. Or 5th if you count The Stig.

In one shot in the finale of the episode as Jeremy Clarkson is roaring through the fake town in his Porsche 944 with ram guards lowered he plows towards two parked cars. Knowing Top Gear I thought that his car had a slight dlchance of working but as he hit the cars they rolled away unnaturally out of his path. In one shot you can see the cars were placed on casters to easily move.

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As a viewer I felt cheated and lied to. I'd rather see Clarkson attempt but fail screeching to a halt rather than seeing a fake win. May rams through a wall that has no mortaring done.

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May’s patient happens to fall out the back of his ambulance through the then open rear door and slides attached to a tow strap. How could May not know his back door or gate is open? It is things like these that abolishes the suspension of reality.

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The hosts have always claimed that their exploits were "ambitious but rubbish." Seeing them succeed hurts. Inversely seeing Hammond fall on train tracks in St Petersburg unintentionally on a previous challenge episode in the same season made me feel his pain as he hit the Tarmac. It was real, not planned and honest.

The three friends (of each other and I would consider mine) are now trying to fill a character archetype built from the many preceding episodes rather than be who they are. If I had to say goodbye on a high note and never see them chide each other or blissfully drift a hypercar rather than watch a forced episode and barely feel any "fizz" as May would put it, then this should be good bye.

But, with the very next episode there is a glimmer of hope. And I am happy.

Offload from Red Giant Software is a overpriced sweet reassurance

"I’m too poor to buy cheap shit.” Ever since I heard this I have made it my mantra. Do it the easy or cheap way and your life can quickly turn into a digital hell. Offload from Red Giant software is expensive weighing in at $49 for an app that does one thing - copy your footage to a hard drive and double checks its there. You’ll select your source for your footage then select where you want it offloaded.

Select your source and then destination

If you are on set and have another person with a drive associated with the project, dump a copy to their hard drive while you offload footage to yours. In other words a friend is on set and you want them to have a copy ‘cause I have had a friend save my ass before. Love this feature.

A secondary backup option? Yes please.

It’s the greatest $49 I’ve spent in a long time because it gives me two things, a peace of mind and ease. It works and I have confidence I won’t lose anything. Easy enough.

Success! Uploaded or rather offloaded with OFFLOAD

So thats it. That is the review, get it and be happy for one thing less you have to worry about on a shoot.

Offload screenshot from Red Giant Software OFFLOAD

Oh help! I have a interview on camera. 5 video interview tips to help you settle and rock it.

What it feels like to interview on camera. You want to hide and blend in. Mike Schreurs  

Being in front of a camera can be nerve racking because you are so conscious of what you are not or are doing that makes you stand out. As an experienced cinematographer/cameraman/editor I am here to give you some tips to help you look your best, relax and not piss off a film crew. Here are 5 video interview tips to help you through this!

1. Try to get a list of questions ahead of time.

Doing this affords you the opportunity to not be blindsided with unexpected questions and limit your “um’s.” Get the questions, sit down and read them over a few times, then plan out answers that can be given in two to three sentences.

2. Be concise and give breaks.

As an editor it is a nightmare to edit someone who doesn’t know how to stop and take a breath. They are ninja breathers. When a person runs a sentence together there is no where for an editor to make a cut in between breathes or points.

3. Don’t say sorry. Crews will still love you.

I’ve done this for about a minute in my lifetime so I’ve done it often. You don’t need to apologize to me, your flubs and stutters are normal, I expect them to happen. What I would like you to do is even if you mess up, keep going because something else you may say afterwards could be brilliant. Let the editor decide where to cut and what sounds good. Or the director ;)

4. During Mic checks, be loud and proud.

Interviewees tend to speak at a lower volume when doing mic checks versus when they are live. Try to speak at the volume you speak at when you speak publicly to help the crew set their levels. Of course they can adjust but having it up front is always nice.

I like to ask my clients where they were born and what year while making them believe I am recording. Be conversational while talking before tape rolls while you are mic’d.

5. Film crews aren’t so serious.

Film crews like to have fun while they do what they love. Enjoy them and get to know them, it helps you relax, look more comfortable and give your best performance. A films crew job isn’t to make you feel bad or look bad, they want the best looking product too.

Tell me if you agree or disagree in the comments below. Do you have a tip in front or behind the camera?

 

What is the process of making a video?

 

Whats the next step? What are we waiting on? How long does this take? All common questions I receive about making a video for your business. I have created this workflow for myself to investigate the choke points and improve my workflow. Take a look and see how the process works. 
Video production flow chart
Common video creation process.

 

IdeaFirst comes the need for a video and the idea that follows it. The idea is pivotal because it can set the tone of the project and also the complexity. In all my experience clients, friends and colleagues all stumble here and it accounts for the most difficulties. Why? Because we are taught to dream big and dreaming big means grand ideas but we can’t always meet those expectations. Im asked - how much will this cost - and jokingly my answer always is - barring monkeys and fireworks, this will cost $xx - reminding my client that this is complex.I try to always work off the KISS Principle or Keep It Simple Stupid. Keep your ideas short and to the point. Give the information only needed to accomplish what you are trying to convey. Any more is fluff and can potentially lose your audience.Script If you have successfully navigated not creating a complex idea rather a simple one and it seems solid, now is the time to write it down. Now, by saying script doesn’t mean you have to write in script format. Make a script and stick to it. If you don’t all of the steps behind it will experience terrible troubles of frustration-ness. Pre ProductionAfter you have your script which I hope you kept short you can move into Pre-Production. What does that mean? Basically the step where you gather all of the “ish” you need to film your video. 

The Storyboards so you know what your shots look like and gives you a way to describe them to all the helpers.

Locations, where are you going to film? South American miners trailer? Check.

Releases. Yes you need these. Get permission to use peoples faces. You don’t want to film Tammy and find out you really do not have her permission to put her on a magical pony. For real.

Scheduling. “This will be only a few hours.” Said everyone filming ever. Do you homework and find out how long it will really take. Multiple takes and angles adds time. This goes back to the idea phase.

Props. A giant inflatable alligator may be critical to your idea and if you get a slightly smaller one than huge, you are screwed. This takes time finding the materials you need.

Production.

This is where the rubber meets the road. Lights. Camera. Action! This where you film your project and make it come alive. This can be grueling tiring work. It is easy to fall out and say that is good enough, it’s not. Push through the pain and do it right.