What if I told you there was a way to have industry news served to you in a magazine format? What about learning about a new industry?
Flipboard is a online content article aggregation platform where based on your interests, it scraps the web and then delivers articles based on those interests. Recently I have switched over from merely using Flipboard to view articles interesting to me to using it as a research and learning tool. Here's how.
served from the web.
As a video producer I am getting more and more involved in Social Media Content Marketing because I want to know the strategy of it, versus just the tactical on the ground. I want to be able to lead my clients in the right direction when starting their projects. I haven't been versed in Content Marketing except delivering the content to my clients because I have a very specific skill but with Flipboard, I can create a new Flipboard based on Content Marketing and new articles will be delivered to me, ones that are on topic that will help me learn Content Marketing. And that is exactly what I am doing.
If I was getting into hiking, I'd create a board based on that and would immersed into the hiking culture. Which is something that I am going to do.
This can be applied to your industry as well, so if you are a photographer or a baker, you can create a board based on those interests then have a constantly updating digital magazine help keep you updated on the happenings. Spot new trends, new applications or services that can immensely help you - or just give you damn good inspiration.
Give it a try and leave a comment on how you are using Flipboard for your business.